JAY-Z Reveals Why He Doesn’t Use Social Media

In a wide-ranging interview with Kevin Hart for Peacock's "Hart to Heart," the hip-hop mogul, Jay-Z opened his relationship with social media and why he doesn't use it.

“It’s not for me. It’s not for me to engage. I didn’t grow up in that space,” he told the comedian.

JAY-Z did attempt to join Instagram twice, once in November 2021 after being convinced by his friend Lenny Santiago. “I let Lenny gas me. We was drinking at J. Cole’s concert,” he said.

In his first post under the the @jayz handle, he promoted the movie and soundtrack he produced, The Harder They Fall. But just a day later, he deleted the page, which had accumulated 800,000 followers in just a matter of hours.

“It went crazy and it was on TIME magazine the next morning. I was like, this is too much,” Hov recalled.

He had previously started a transient Instagram account with the username @Hovsince96 in August 2015.

On the day the King of Pop would have turned 57, his very first post was a tribute to Michael Jackson

Despite his own aversion to social media, that doesn’t mean he has a problem with it. “I believe in evolution so whatever form it is, I accept that,” he said.

During his conversation with Hart, JAY-Z also explained why he will never retire again and broke down his collaboration process, including how much he charges for features.

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